Selecting the right rice type for your market is essential, as each variety caters to unique cooking styles, cultural preferences, and price points. Exporters typically deal with four primary categories: Parboiled, Golden Sella, Steamed, and Raw Rice—each offering distinct characteristics.

Parboiled Rice is partially boiled in husk, giving it a slightly yellowish color and firmer texture. It is preferred in regions where consumers want non-sticky grains that hold shape after cooking.

Golden Sella Rice, known for its golden hue, is a popular choice in Middle Eastern markets. It remains fluffy, aromatic, and elongated when cooked—ideal for biryanis and festive dishes.

Steamed Rice undergoes controlled steaming, resulting in clean white grains with improved nutritional retention. It is widely used in both retail and food-service sectors due to its versatility.

Raw Rice is milled without additional processing steps, offering natural color and aroma. Varieties like Pusa 1401 (DB) and Pusa 01 (DB) are preferred in regions valuing soft-cooked rice.

Understanding regional taste preferences helps exporters choose the correct variant. Golden Sella may dominate hotels and catering services, Parboiled works well for daily consumption markets, while Raw and Steamed rice cater to buyers seeking specific textures and cooking properties.

By aligning rice type with market expectations, exporters can ensure customer satisfaction and build long-lasting global relationships.