With over 45 years of experience in the grain industry, I have learned that true success lies in integrity, precision, and trust. From the earliest days of Shree Krishna Rice & General Mills, these principles have guided every decision we make. My expertise in procurement — what I call the ‘bull’s‑eye purchase’ — ensures that only the finest grains enter our value chain, delivering unmatched cooking results for our buyers.

Our journey from a modest beginning in 1999 to becoming a recognized export house has been built on these values. We have invested in modern technology, upgraded our infrastructure, and embraced global standards, but our soul remains rooted in tradition. The trust we earn from farmers, buyers, and partners is our greatest achievement. As Chairman, I take pride in seeing our company supply premium rice to world armies, HoReCa leaders, and international buyers. More than products, we deliver confidence — confidence that every grain is authentic, safe, and worthy of the premium it commands. Under my guidance, and with the vision of our Director, Mr. Abhinav Goyal, we continue to build a brand that is not only globally trusted but deeply rooted in Punjab’s heritage.

When I joined Shree Krishna Rice & General Mills in 2008, I carried with me both the energy of youth and the responsibility of continuing a legacy. That year marked a turning point in Indian agriculture, with a shift toward basmati cultivation. We embraced this change not as a challenge, but as a dream — to become a trusted supplier of basmati rice, building our own export channels and domestic brand identity.

Step by step, we upgraded our infrastructure, expanded our capacity, and entered new markets. From our first exports to Iran in 2010, to building long‑term buyer relationships after 2014, to becoming a Two‑Star Export House, our journey has been one of resilience and trust. Today, we proudly serve HoReCa leaders, world armies, and discerning buyers across the globe.

For me, trust and transparency are not just values — they are the foundation of our brand. In a market full of basmati varieties and confusion, we stand for clarity. Every grain we supply carries authenticity, heritage, and the promise of quality. As Director, I remain committed to expanding our reach, strengthening our brand, and ensuring that our buyers always receive products that meet their exact requirements with honesty and pride.